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Posted: Friday, May 10, 2013 2:07 PM

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ABSOLUT® WELCOMES THE NEXT GENERATION OF COLLABORATION WITH X AT MIAMI SOHO STUDIOS THURSDAY, MAY 16TH

The Intersection of Art, Music and Cocktails featuring indie rock band Bloc Party, Miami contemporary artist Agustina Woodgate & mixologist Lermayer




On Thursday, May 16th, ABSOLUT® X will transform Soho Studios into an “ABSOLUT” version of a masquerade ball in collaboration with Miami contemporary artist Agustina Woodgate, British indie rock band Bloc Party and world renowned and local favorite, mixologist John Lermayer. ABSOLUT® X is a series of experiential, full-sensory events incorporating three different disciplines – music, art and mixology – to break new artistic ground.



Bloc Party will partner with Agustina Woodgate to create an interactive artistic collaboration, and perform hits like "Children of the Future" from their most recent album Four. At the masquerade ball, guests will be part of a transformative night filled with mystery, high energy performances, interactive art experiences, and ABSOLUT® cocktails by Lermayer. Guests will create custom ABSOLUT® masks to develop their “ABSOLUT® self,” making their dream identity a reality. Working with the non-profit Architecture for Humanity, Woodgate’s finished art will be donated and installed in a selected public space, leaving a piece of ABSOLUT X to live on in Miami.



From Andy Warhol to Swedish House Mafia, ABSOLUT® VODKA has a long history of collaborating with and supporting cultural provocateurs. With the launch of ABSOLUT® X, the brand is challenging partygoers to transform their present and futures, creating a new reality where there are no rules. ABSOLUT® X will continue to ask “What is your X?” in Seattle, New York City and Philadelphia this summer. For more information visit www.absolutx.com.



WHEN

Thursday, May 16, 2013

9pm - Midnight



WHERE

Soho Studios

2136 NW 1st Ave, Miami, FL 33127

(305) 600-4785 I www.sohostudiosmiami.com/



RSVP

ABSOLUTX.Miami@carmapr.com



ABOUT BLOC PARTY

Bloc Party are a British indie rock band composed of Kele Okereke, Russell Lissack, Gordon Moakes and Matt Tong. In February 2005, Bloc Party released their debut album "Silent Alarm" which was named Indie Album of the Year at the 2006 PLUG Awards while also being certified platinum in England. In August 2008, Bloc Party released their third studio record, Intimacy which entered the UK Albums Chart at number eight and number eighteen on the Billboard 200 in the United States. Bloc Party released their fourth album, Four in 2012 which entered the UK Albums Chart at number three. As of May 2012[update], Bloc Party have sold two million albums worldwide. http://blocparty.com/



ABOUT AGUSTINA WOODGATE

Agustina Woodgate aims to create art that fosters exchanges between people rather than encounters between a viewer and object. Through these exchanges, meaning is elaborated collectively, rather than in the space of individual consumption. Often responding to a place or situation, Woodgate makes objects, site-specific and context-based installations, performance, and collaborative event-based projects that focus on the interplay between human beings and their surrounding environment at both macro and micro levels. http://agustinawoodgate.com/



MEDIA CONTACT

Carma Public Relations & Marketing

O. 305.438.9200

Destiny Spang | C. 215.704.9554 | Destiny@CarmaPR.com

Ashley Jimenez | C. 305.588.9181 | Ashley@carmapr.com


2136 NW 1st Ave, Miami, FL, 33127    google map | yahoo map

• Location: Miami, Soho Studios

• Post ID: 21601147 miami
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