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Posted: Friday, August 4, 2017 8:25 AM

Intermex Wire Transfer, a leading provider of money transfer services in the U.S. to Latin America, has an opportunity to join its Marketing Team as a Vice President of Marketing. The Vice President of Marketing is responsible for developing and executing a clearly defined marketing and communications strategy in a manner that supports consistent business growth and enhances brand equity and awareness. This position is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the Company objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing message and position consistent with the corporate direction. Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations.Strategically manage and develop new and existing brands.Serve as the caretaker to the CompanyA?s brand. Determine with the executive team if different versions of the plan should be used to market to different countries and or products.Develop unique value propositions, business partnerships, category management, as well as call to action oriented advertising targeted toward key customer segments that increases brand awareness.Lead and manage Direct Marketing, Public Relations, Advertising, Online Marketing, Event Marketing and Internal Creative Services.Conduct and analyze market research to determine competitiveness in order to measure the effectiveness of the marketing department and implement improvements as required to identify, interpret, and capitalize on marketing trends.Coach, mentor, and raise the teams ability to deliver and exceed expectations while creating opportunities for succession talent.Research and analyze economic trends, buying habits and the demographic characteristics of consumers, their tastes and preferences for company products and those of competitors.Work across several departments to build the companyA?s business plan. This plan requires an analysis of current status, future growth targets by product and an execution plan.Track the ROI on all advertising and promotional efforts to maximize return on each dollar invested.Track pertinent data relative to the Industry, key competitors. Record market share shifts and track the CompanyA?s own Market Share versus targets by market and state.Function as a key contributor in the pricing strategy at retail. Work directly with the head of sales and head of product development to maximize the CompanyA?s profitability.Work closely with a telecommuting/long distance sales team through the Head of Sales and Regional Directors to develop an annual advertising and promotional budget and plan to support transaction growth consistent with the business plan. Achieve targeted results and ensure timely and effective execution of marketing tactics and programs.Develop and prepare key messaging and presentation material for senior management.10 yearsA? experience in a marketing role, with 7 yearsA? experience in progressive Marketing roles at the senior level.Experience in development of new product offerings and ultimately launching new products and services through a retail network of agent retailers.BachelorA?s Degree in Marketing, or Business, MBA preferred.A track record of performance excellence meeting targets and objectives.Strong analytical, planning, forecasting and budgeting/financial skills.Excellent communication and negotiation skills.Possess a Marketing and customer service orientation.Respectful and outstanding leadership skills that motivates staff to exceed expectations.The ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals.The ability to manage multiple, complex priorities within demanding timeframes.Experience with functional websites, to include online buying, chats, etc. Experience with a CRM software preferred. Proven ability to lead a pr

Source: https://www.tiptopjob.com/jobs/70468731_job.asp?source=backpage


• Location: Miami

• Post ID: 62105108 miami
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