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Posted: Wednesday, January 17, 2018 2:22 PM

Job Description:/h3:
The Advertising Manager oversees all aspects of all internal and external Advertising, PR, and Social Media.
SPECIFIC DUTIES AND RESPONSIBILITIES:
Advertising:
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Work with our agency and internal design team to develop campaigns to effectively convey the Calder Casino brand.
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Create email marketing campaigns to support promotions, events, new games, and special offers.
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Copy writing for promotional materials, email blasts, and website content.
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Evaluate and optimize the effectiveness of all marketing messages.
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Plan, track, and approve changes to media budget as needed.
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Liaise with printers and other vendors.
Public Relations:
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Produce press releases and communicate important casino announcements.
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Foster strong relationships with local reporters.
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Track media coverage and industry trends.
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Create internal publications: newsletters, email announcements, videos, and special projects.
:Work with the Human Resources team to increase employee engagement.
Social Media:
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Develop relevant and engaging written, photographic, and video content for our social platforms.
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Foster dialogue to create interactive and responsive relationships with our guests.
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Measure the effectiveness of our social efforts and provide monthly reports and strategies for optimization.

STANDARDS OF PERFORMANCE:
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Excellent oral and written communication skills with knowledge and proficiency of AP style.
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Bilingual and able to read, write, and speak Spanish proficiently is preferred.
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High level of professionalism with the ability to react well under pressure.
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Guest relations and customer service skills.

EDUCATION, TRAINING, AND EXPERIENCE:
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Bachelors degree in advertising, public relations, marketing, or similar required.
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Two years of relevant work experience preferred.
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Previous casino marketing experience is preferred.
Company Description:/h3:
BIGGER.BETTER.CALDER... Come work for us
About Churchill Downs Incorporated : A 2014 Forbes top 100 Best Small Company
Churchill Downs Incorporated (CDI) is looking for team members who have great ideas and can bring smiles to our guests. We do our best to recognize those who work hard and contribute to the success of our business. Our many locations and various businesses provide opportunities for growth and advancement. We are big on collaboration, ethical work practices, diversity, and having fun

Source: https://www.tiptopjob.com/jobs/76766223_job.asp?source=backpage


• Location: Miami, miami gardens

• Post ID: 76078152 miami
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